Guidelines and standards for product pages.
Image alt tags should
1) begin with the most likely search phrase for that product.
2) be around 10 words or less
3) contain the keyword 'design' if it is a collection (has multiple outside design choices, not including a builder)
4) contain the keyword 'XXXX' if .....
Example: on Alano iPad case, optimize for 'leather ipad case'. NOT Alano, or Portenzo.
e.g. "Leather iPad case in Ledger design for iPad air"
Product Photos should be uploaded at 1024 x 1024px